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Marks & Spencer Launches « Shwopping », aims to recycle as much as it sells. 2012-04-27 - No Comments

The retailer Marks and Spencer has been collaborating with Oxfam for four years. They initiated together some projects such as the Oxfam Clothes Exchange which started in 2008 and still running. It consists on bringing the unwanted clothes to Oxfam in exchange of a £5 vouchers spendable at M&S stores.

M&S affirms that every year, about 500.000 tons of clothes are sent to the landfill. In this regard, the retailer installed about 1.200 recycling boxes in all M&S stores (except Simply food) across the United Kingdom. Since yesterday and for one year, costumers are invited to put their old or unwanted clothes from any brand inside the “shwop drops”.  All the clothes collected will be sent to Oxfam to be resold (through their website), reused (sent to international market) or recycled (transformed into new materials). The money collected is addressed to people living in poverty and this action will reduce the amount of clothes thrown in the landfill. M&S objective is to recycle as many clothes as it sells, which is about 350 million per year.

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