Green Commerce Blog
Eco-aware shoppers increasingly opt for zero waste packaging
The recent ‘Food & Drink Packaging Trends’ survey recently carried out by Mintel UK affirms that the new core purchasing driver is zero waste packaging for eco-aware and cost-conscious consumers. The report shows that British consumers are increasingly conscious of their food waste.
As a result, their priority is strongly focused on the packaging: they want to keep food fresh longer and consequently minimize food waste. Stephanie Moe, the Bord Bia & Beverage sector manager states “Food and packaging manufacturers continue to work together to introduce more environmentally-friendly packaging formats. (...) As well as the environmental benefit, these packaging developments offer savings in transport and storage costs offered by more lightweight packaging formats". Moreover, consumers prefer “clear” packages given that it shows the quality of the product and demonstrates that there is no unnecessary and superfluous packaging.
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