Green Commerce Blog

Waste Management Initiative to Motivate Retailers in Brussels 2011-04-26 - 1 Comment

An interesting project in the waste management domain is currently carried out in the districts of Molenbeek, Anderlecht and Ixelles in Brussels. With the support of the Public Administration for the Environment and Energy in the Brussels Capital Region (IBGE), Brussels Enterprises Commerce and Industry (BECI), together with Atrium, an urban development agency, have developed a 15-month project, whose main aim is to improve waste management strategies in retail shops in the areas in question.

The idea behind the project is to promote good practices in the field of waste management. On the one hand, it is expected to serve as incentive to look for new sustainable solutions. On the other, it aims at raising the retailers’ awareness and motivating them to green their waste policy.

The project consists of two stages. Firstly, twenty-two Atrium teams will receive training in waste management issues. Then, in the second stage of the project, a call for nominations will be issued among different retailers in several neighbourhoods. The trained teams will then help the selected shops to improve their waste prevention and waste management practices. The shops will also receive information and distinctive labels, in order to raise the clients’ awareness. Following these pilot experiences, Atrium will elaborate practical information leaflets, which will be made available for all retailers in the district.

The project will be evaluated on the basis of pre-established indicators, which include the number of retailers involved in the project and the number of those who have tried to reduce the produced waste, the number of trained Atrium personnel and more.

To visit the BECI website click here.

1 Mario
It sounds interesting, but it seems difficult to involve retailers in actions like this.


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