At the 2012 annual event of the European Retail Forum for Sustainability, Retailers decided to take voluntary action in the fight against food waste.
The European Retail Forum is a voluntary multi-stakeholder platform open to all retailers, which aims to increase the understanding of the practical measures needed to promote sustainable consumption and resource efficiency. It is intended to facilitate the exchange of best practices on sustainability in the European retail sector, to provide better information to consumers and to promote the use of more environmentally friendly and energy-efficient products.
On this years’ annual event of the European Retail Forum, which took place on 9 October 2012 in Brussels, retailers decided to focus on food waste prevention. Following the initiative of 19 Retail Forum members, the Forum decided to run awareness raising campaigns on waste and food waste prevention. The results of these initiatives will be discussed in the upcoming Retail Forum meetings.
Retailers have a key role to prevent food waste. Not only are retailers responsible for a significant proportion of food waste themselves, but they are also especially important because of their customer proximity, having thus the great chance to guide consumers towards more sustainable choices.