Green Commerce Blog

Product labelling: Who’s doing it right? 2012-07-12 - No Comments

The research shows that more and more, consumers have a special attention to packaging in order to determine if a product is green. Consumers now want to know the composition of a product as well as how it’s made and how socially responsible the company is.
Consequently, the amount of information that should appear in the packaging is quite important. The question now is: Who is doing it right? Karen Barnes, the voice of the consumer for Shelton Group argues that Tom’s of Maine (the sustainable personal care products company partially owned by Colgate-Palmolive) is one of the companies who is doing it right. She explains that Tom’s of Maine managed to put all the information a consumer now want in a single tube:

 

 

 

  • Discuss the company’s “no animal testing” policy
  • Give consumers a web address so they can learn about ingredients, their purpose and source
  • State that sustainable practices are a company-wide priority
  • Claim no artificial colours, flavours, fragrances, or preservatives
  • Convey their commitment to maximizing recycled content and recyclability of their packaging
  • Communicate their policy donating 10% of profits to “human and environmental goodness”

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