Green Commerce Blog
Four key techniques to encouraging pro-environmental behaviour
The DG Environment of the European Commission made a new analysis on “How to encourage pro-environmental behaviour”. The study was made through the analysis of 87 existing studies on pro environmental behaviour (PEB) in order to evaluate them and identify the most effective ones. This analysis highlighted four categories of techniques:
It is agreed that none of the techniques are highly effective for all PEB. However, it is true that certain techniques are more suitable for certain PEB.
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