Green Commerce Blog

Which Ecolabel do you want to obtain? General vs. Industry specific 2012-06-20 - 1 Comment

Gia Machelin, President and CEO of EcoPlum located in New York, (United States) published an article on Green Certification. As the owner of a small media and e-commerce company, she shares her experience concerning eco labeling.  A Green-certified business can be resource intensive at the beginning, therefore, choosing the best certification is fundamental in order to succeed.


The first dilemma a business has to face is choosing between a more generic to a specific industry label. This mainly depends on the type of business. If a retail store sells a range of different eco friendly products, there is a variety of eco labels such as Green Seal, Cradle to Cradle, Green America or EcoLogo that cover a range of products. However, manufacturers that are specialised in a particular industry should get certified by experts in their field.

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Comments
1 Eco
Every day a new label...maybe consumers would be a little confused?

 

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